Hanwha Life insurance (www.hanwhalife.com)

Product manager

• Project: Launch of Sokratax, a mobile tax management app for freelancers

• Objective: Introduce a new service utilizing MyData and acquire data from MZ generation customers to facilitate future subscriptions to pension and insurance services.

• Role: Project Manager, responsible for wireframe design.

• Achievement: Successfully launched Hanwha Life’s first new business mobile app for customers.

• Skills: Figma, Sketch
   

Heungkuk Life insurance (www.heungkuklife.co.kr)

UX Specialist

• Project: Mobile Platform Build for Heungkuk Financial Group

• Objective: Strengthen the brand identity of Heungkuk Financial Group and expand non-face-to-face services.

• Role: UX Leader, established the digital channel strategy for customer engagement, developed standard UI guidelines, implemented a marketing campaign system to invigorate digital channels, and introduced the user behavior analysis tool 'Viewable'.

• Achievement: Successfully renewed and launched the mobile apps for Heungkuk Life and Heungkuk Fire.

• Skills: Photoshop, Illustration, Figma