Project | Portfolio

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Purpose-Driven Product Planning, Usability-Focused UI.

A curated collection of projects where strategic product planning meets intuitive UI design. Explore how I craft seamless user experiences

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Digital Certificate

In South Korea, the electronic certificate service allows individuals to access various public and administrative documents in digital form.

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AI Chatbot Service

At LG Electronics, I developed the AI chatbot service—a dedicated site for customers who have purchased products that allows them to arrange installation or dismantling services through the chatbot.

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Mobile App Renewal

To strengthen the brand identity of Heungkuk Financial Group, I developed a standard UI guide to design consistent brand values and user experiences, which was applied to the mobile platform of Heungkuk.

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Socratax Mobile App

The first tailored tax-saving platform for freelancers at a financial institution. By integrating MyData, users can view real-time income and expenditure details, making it easy to determine their earnings and estimated taxes.

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Kia.com 1.0 Platform

Led the Australia market launch planning as the UX lead, designing responsive web interfaces based on the AME framework.

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HankookTire Global Platform Inplementation

I worked on detailed planning for the Tires & Services categories, including Tire Guide, Care Guide, and Safety & Driving Tips.

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